“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin

Yoooo! It’s Marvy, your favorite funnel and content strategist. ✌🏾

If you're out here in these Content Creation streets and you’ve been feeling overwhelmed and unsure… you're not alone.

I've been there, trying to create the perfect caption while sitting in my car, or worse, wanting to toss my phone out of pure frustration.

But don’t trip, I got your back!

Today, I'm sharing 5 content strategy mistakes I made so you don't have to.

Let's dive in and turn those woes into wins!

1. No Strategy = Flying Blind

The Problem: Posting without a clear strategy is like a wild goose chase. It's easy to get lost in the content maze without a clear direction, leading to inconsistent messaging, lack of consistency and low engagement. Plus everyday your strategy is off, you’re missing the chance to connect with your audience.

The Fix: Develop a strategy that will be your content roadmap. It’s going to keep you focused, making sure each post is on brand and adds real value to your audience. That’s why I spent weeks developing my Content Strategy Guide. It takes you through the entire process with ChatGPT prompts so you can get super clear on your content gps.

>> Click Here to Download My Content Strategy Guide With BONUS ChatGPT Prompts

2. Not Listening My Your Audience

The Miss: Ignoring what your audience craves is a great way to miss the mark. I found this out the hard way. And when I say ignoring, its not like I was getting messages and just leaving them on read. I’m not an assh*** lol. I mean ignoring by not paying attention to the content my audience wanted more.

The Solution: Do the research. Read the comments from other pieces of content. See what content your followers are liking or sharing. Do more surveys. Really do your best to get as clear as possible on their needs, and tailor your content to connect, engage, and strengthen that relationship.

3. Posting Just to Tick Boxes

The Pitfall: I fell into the bad habit of waking up and not having anything ready to post which lead to me posting content just to post or stay on the timeline. Content without purpose dilutes your brand. It's like throwing darts in the dark, hoping to hit the bullseye. Each post should count. It should entertain, inform, or inspire, reinforcing your brand's message and building a loyal community.

The Strategy: If you’re using content to grow your brand or get leads for your business then not having content for the day is like a kitchen with no groceries. Either you gotta go to the store everyday or get some fast food that’s probably not the best for you. It’s more beneficial for you and your brand to “go grocery shopping” and stock. That way you can “meal prep” your content. That way you can plan ahead and not only have content ready to post, but also content with a purpose.

4. The Inconsistency Conundrum

The Issue: Not having a strategy to depend on meant some days life would get in the way. Or there would be projects for my business that would take priority. That meant content had to get put on the back burner. Since I posting on the fly and not working from a calendar or scheduling content ahead, it just meant that content didn’t get posted for that day. And sometimes the next day. and the next and the one after that too. This type of inconsistency is a quick way to disappear from your audiences radar. It leads to uncertainty and loss of interest.

The Game Plan: The key is to always stay top of mind. What helped me start to build up a consistent routine was having a content calendar and actually using it. Tools like VistaScocial, Planable, or Metricool can be lifesavers for scheduling.

5. Forgetting to Engage

The Slip: Not interacting with your audience can make your brand seem distant and unapproachable. And not spending actual time engaging with other brands or potential clients just meant my content was on an island. Even if it was amazing, no one was around to see it.

The Connection: I had to make sure I was actively engaging with other creators. This doesn’t have to be complicated. It’s just finding ways to be apart of the conversation. Respond to comments, ask questions, start a dialogue. It helps builds a stronger community and deepens bonds with your audience.

Conclusion

Remember, these aren't just tips; they're your tools to take on the content world.

“Smart people learn from their own mistakes, Wise people learn from the mistakes of others.”

Hopefully learning from my mistakes will help you avoid wasting time and energy like I did when trying to grow my brand. If you learned something from this, let me know why it resonated with you. Time to turn those challenges into triumphs and make your content strategy unfuckwitable.

Other resources to help you get started with blogging

Start your own blog checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

• Create your blog page then add the blog element

• Add the blog element to your page and select if you want compact or list view

• Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/

• Create an outline serves your company goals.

• Write conversationally, like if you were telling a story to a friend

• Pick a catchy title.

• Use several media types (gif, short video, or image) to deliver your messages.

• Use data to back up claims or ideas - make sure to cite all sources❗

• Have a call to action and or give your audience something to walk away with.

• Take 30 minutes to edit your post.